About Chris
I help customer-facing businesses implement AI that actually works.
Most AI consultants come from tech. I come from operations.
I spent 25+ years learning how businesses really work. I started washing cars at Kindertons, worked through almost every role, and eventually became Group Operations Director.
That ground-up experience taught me something most consultants miss: businesses don't fail because of bad technology. They fail because of broken processes.
After leaving Kindertons, I returned as a Consultant advising on Strategy, Operations and Culture. Then AI exploded. I watched businesses repeat the same mistake: buying tools before understanding their problems.
According to Deloitte's CTO, 93% of AI spending goes to tools. Only 7% goes to preparation.
I flip that.
I don't start with technology. I start with your business. I find where you're stuck, fix what's broken, then automate what makes sense.
My approach is simple:
- Fix the process first
- Map where AI delivers real value
- Automate the repetitive work
- Measure by business impact, not technical novelty
I work with customer-facing businesses dealing with rising costs, AI pressure, stretched teams, and processes that no longer work.
If you want someone who'll spot the real blockers and deliver results, let's talk.
The Journey
Started at Kindertons
Began on the ground floor. Washing cars. Learning how a claims operation actually works from the inside out.
Worked through every role
From vehicle logistics to customer service to claims handling. Built first-hand understanding of every operational touchpoint.
Group Operations Director
Led operations across the Kindertons Group. Responsible for process design, team performance, margin improvement, and strategic planning.
Founded Optimus Consulting
Left the corporate role to help other businesses fix what was broken. Started consulting on strategy, operations, and culture.
Returned to Kindertons as Consultant
Advised on strategy, operations and culture transformation. Delivered measurable improvements across the group.
Oxford Artificial Intelligence Programme
Completed the Oxford Artificial Intelligence Programme at Said Business School, University of Oxford. Bridged operational experience with AI strategy and governance.
Built and shipped three AI products
CreditHire-Assist (grounded legal AI), CaseFlow Automation (15x process acceleration), and KinClaims (purpose-built claims system). Real products in real businesses.
Credentials
Oxford Artificial Intelligence Programme (2025)
Completed, Said Business School, University of Oxford
Comprehensive programme covering AI strategy, governance, ethics, and practical implementation. Bridged 25 years of operational experience with cutting-edge AI frameworks.
25 Years Operational Experience
Motor Claims, Credit Hire, Insurance
From ground-floor operations to Group Operations Director. Direct experience in every aspect of claims handling, customer service, and operational transformation.
Three AI Products Shipped
CreditHire-Assist, CaseFlow, KinClaims
Not just advisory. Real products built, deployed, and in daily use by operational teams. From grounded legal AI to 15x process acceleration.
Aligned to Oxford's NAFTA Framework
Needs, Alignment, Finance, Test, Analyse
Our 3-Step AI Audit is built on rigorous academic methodology, simplified for practical speed and implementation in real businesses.
Testimonial
"Chris made a real and lasting impact at Kindertons. He combined strategic thinking with hands-on operational know-how, helping us improve margins and fix the processes that were slowing us down. He also raised the game of our leadership team. Through mentoring and clear direction, he helped us build a more structured, future-ready group. Chris quickly became a trusted advisor who could set the big goals, then turn them into practical action."
Managing Director
Kindertons Group
Engagement: September 2021 to March 2025
Want to work with someone who has been in your shoes?
Book a free discovery call. No pitch. Just a practical conversation about your business.