Cookie Policy

The short version

This site uses no marketing cookies, no advertising cookies and no cross-site trackers. We use essential storage to make the site work, and optional analytics cookies to count visits, which only run if you accept them.

What are cookies?

Cookies are small text files placed on your device by websites you visit. They are widely used to make sites work, or work more efficiently, and to provide information to the site owners.

What we use

• Essential storage: Local browser storage used by some interactive tools (for example, to save progress on our scoping forms or quiz). This data stays on your device.
• Analytics cookies (optional): We use Google Analytics (GA4) to count visits and see which pages are useful. It records page views, referrers, approximate region, device and browser type, and sets cookies such as _ga and _ga_<container id>, which typically last up to two years. These only run if you choose "Accept analytics" in our cookie notice. Advertising features, ad personalisation and data sharing for advertising are switched off.
• Embedded fonts: Web fonts are loaded from Google Fonts to render our typography. Google may log the request IP for service operation. No cookies are set by this.

What we do not use

• No Google Analytics advertising features or ad personalisation.
• No Facebook, LinkedIn or other ad-platform pixels.
• No remarketing or behavioural advertising.
• No cross-site or third-party tracking.

Managing cookies

When you first visit, a notice asks whether you accept analytics cookies. Nothing is measured until you accept, and you can change your mind at any time by clearing this site's cookies and local storage in your browser, which brings the notice back.

You can also clear or block cookies through your browser settings. Blocking them should not prevent you from using the site, though some interactive tools may not remember your progress.

Questions

For any questions about our use of cookies, contact chris@optimus-consulting.co.uk.