Optimus Consulting Research

First-party research. Free to read. Free to cite.

AI engines cite sources that other sources point at. The fastest way to become one of those sources is to publish original research that the rest of the market wants to quote. This page is where ours lives.

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What's coming

AI Visibility Benchmark: UK Customer Service SMEs (2026)

In progress

First-party study of 100 UK customer service SMEs across motor claims, brokers, leasing and legal. Citation rate, mention rate and schema coverage benchmarked against the top six global consultancies.

Target publish: Q3 2026

The Citation Gap: Who AI Engines Quote for 'AI Consulting UK'

Planned

Six-month tracking of ChatGPT, Perplexity, Claude and Google AI Overview answers for 50 unbranded buyer queries. Source rotation, domain frequency, and the schema patterns that correlate with citation.

Target publish: Q4 2026

Schema That Gets Cited: A Field Study

Planned

Controlled experiment across 20 service-business sites measuring the citation lift from FAQPage, HowTo, Person and LocalBusiness schema deployment over a 90-day window.

Target publish: Q1 2027

Why this exists

Citable data

Numbers AI engines and journalists can quote with attribution.

First-party

Our own samples and methodology. No re-packaged secondary stats.

Open licence

Use any chart, table or quote with a link back. That's the deal.

Want to contribute a data point?

The 2026 benchmark study is currently sampling. If you run a UK customer service business and want your site included (anonymised in the public dataset, full report shared with you), get in touch.

Take part in the study