Changelog

What's new on the site

A running log of meaningful updates: content, SEO, features and fixes. Newest first.

Feature

Discovery call landing page

  • New /book page: single-purpose, no nav distractions
  • Trust strip: 30 mins, 25 yrs operator experience, Oxford AI, Fix-First
  • Reuses existing Supabase + Resend contact pipeline
  • Added to sitemap with priority 0.9
SEO

Indexation cleanup

  • 5 legacy URLs now 301 redirect to modern equivalents (/sosframework, /services, /story, /terms-conditions, /privacy-policy)
  • Added 'Related Insights' block to all blog posts (3 dynamic links per post)
  • Validates fix for 'Crawled, currently not indexed' GSC report
Content

AEO content differentiation

  • Added uniqueAngle block to all 12 AEO pages (badge + key stat + disambiguation)
  • Cross-references between overlapping pages (e.g. ROI Calculator ↔ Cost Guide)
  • Resolves semantic duplication flagged by Google Search Console
SEO

AI Knowledge Hub

  • New AIKnowledgeHub component: 12 AEO links in 4 thematic groups
  • Deployed on Homepage (between definition and CTA), Blog index, and Footer
  • Adds ItemList JSON-LD schema for structured data signal
  • Anchor text uses keyword-relevant labels for SEO juice
SEO

Sitemap refresh

  • Updated lastmod on all 43 entries to trigger Google re-processing
  • Maintains priority weighting (1.0 home, 0.9 hub pages, 0.8 sector pages)

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