Insights & Blog
Practical insights on strategy, operations, and AI from 25+ years in the field
When the Fake Version of Your Firm Ranks Better Than You Do
FCA figures obtained by Insurance Age show 48 cloned insurance intermediaries flagged in ten years. Most coverage treats clone firms as a fraud story. Before that, it is a visibility story: if a firm's own site carries no verifiable identity signals, a well-built clone becomes the better-looking answer to the question buyers are actually asking.
You Are Not Buying Visibility. You Are Renting It.
PPC holds a position for exactly as long as you keep paying. Owned and AI-citable visibility compounds. Here is what that means for brokers, accident management, leasing and fleet, including the trade-off most people selling the idea leave out.
The Comparison Site Just Became the Broker. What That Means If You Sell Insurance.
MoneySuperMarket is launching its own digital motor broker, SuperSaveClub Insurance, taking members from quote to renewal without leaving its site. The comparison layer is moving down the chain to own the whole relationship. Here is what that structural shift means for independent brokers, and where the defensible ground actually is.
Which? Is Becoming a Ranking Signal. What That Means If You Sell Insurance.
Which? and MoneySuperMarket have announced a co-branded insurance comparison platform. Which? scores are reported to appear directly on the results cards. Strip out the branding, and this is the AI visibility problem arriving in a form you can finally see.
Cloudflare's 15 September Deadline: Are You About to Disappear from AI Search?
Cloudflare has just handed website owners new controls over how AI bots use their content. From 15 September 2026, new defaults kick in. If your site sits behind Cloudflare (and roughly 20% of the web does), and you want to stay visible in ChatGPT, Perplexity, Google AI Overviews and Claude, here is what to check now.
Google Just Said AEO Is Just SEO. Two Caveats Worth Knowing.
Google's official guide on optimising for generative AI search dropped in June. The headline message is that AEO and GEO are just SEO done well, and most of the 'AI hacks' don't work. A measured read for UK service SMEs, plus the two things Google's guide leaves out.
When AI Kills the Renewal Habit: A Twelve-Month Window for Brokers
Insurance Post's editor calls it the biggest disruption to renewals since the demise of the Yellow Pages. More than 70 percent of consumers expect AI to influence their insurance purchases within a year. The twelve-month window, the three-phase curve, and what brokers should do now.
Two Months From Home to Life: What Aviva's ChatGPT Pace Actually Says
Aviva launched a ChatGPT app for home insurance in April. By the start of June it had extended to life. Two months at the second product, on a channel that did not exist as insurance infrastructure six months earlier. The launch was news. The expansion velocity is the strategy signal.
Where AI Has Actually Moved UK Insurance Distribution in 2026 (and Where It Hasn't Yet)
A measured June read on what genuinely shifted in the first half of 2026: the Aviva and Compare the Market ChatGPT launches, the 70 percent expectation stat, and what hasn't actually changed.
Simplifying AI for Business Growth: From Hype to Practical Use
AI is changing every industry fast. Businesses using AI see up to 54% productivity gains (IBM), and by 2025, 50% of knowledge workers will use AI daily (Gartner). You don't need to code, you just need to know where it fits.
McKinsey: AI in Strategy - Beyond the Hype
Only 7% of companies use AI in strategy, yet it can spot cognitive biases, provide neutral analysis, and challenge assumptions. As McKinsey notes: 'AI won't replace human judgment, but executives who know how to apply AI well will gain competitive advantage.'
Gartner: The Real ROI of GenAI in Customer Service
Only 11% of leaders report GenAI met their primary business objective. Gartner's Defend/Extend/Upend framework helps prioritise use cases: focus on agent productivity first, then cost savings, before pursuing transformation bets.
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